Online Video
Online Video is framed around the objective, market, audiences and delivery constraints.
Every video screen
Video & CTV
Plan a coherent video journey from mobile to the big screen while managing reach and frequency.
Why ADOPS
Less complexity. More control.
Channels, platforms and signals keep multiplying. We build a clear operating system where every inventory, audience, creative, bidding and measurement choice serves a precise objective.
You retain a clear view of costs, decisions and results.
What we deliver
Complete expertise, shaped around your needs.
Connected TV
ADOPS documents every connected tv decision before setup and launch.
Premium replay
Premium replay receives dedicated quality controls, indicators and traceable optimization.
Sequencing
Learning from sequencing informs budget, creative and the next action.
Household targeting
Household targeting is framed around the objective, market, audiences and delivery constraints.
Brand Lift
ADOPS documents every brand lift decision before setup and launch.
Our method
From strategy to learning.
Frame
Goals, markets, audiences, data and success criteria.
Design
Media architecture, platforms, formats and measurement plan.
Activate
Setup, quality control and expert campaign management.
Learn
Analysis, testing and recommendations for what comes next.
Measurement
KPIs that support decisions.
ReachFrequencyVTRCompletion RateCPV
Final metrics are selected around the objective. We separate delivery metrics, attention signals and business outcomes.
Operational view
Formats, signals and KPIs in one framework.
Each capability connects to a media decision, a quality control and a measurable outcome.
Every video screen
ReachFrequencyVTRCompletion Rate
FAQ
Frequently asked questions about Video & CTV
How is frequency managed across online video and CTV?
We coordinate controls available by platform, device or household and document duplication that cannot be technically unified across environments.
Which objectives can Video & CTV support?
We define its role first: reach, consideration, acquisition, retention or transformation. KPIs such as Reach, Frequency, VTR are used only when they inform that objective.
What is required to start?
A brief, markets, audiences, timing, available assets and brand constraints, followed by detailed framing for Online Video, Connected TV, Premium replay.
Is there a minimum budget?
There is no universal threshold. Market, inventory, duration, creative and the volume needed for learning determine a coherent investment.
How are platforms selected?
We compare real inventory access, data quality, fees, controls and service. The decision is documented and independent.
How is media quality controlled?
Controls may include inclusion and exclusion lists, brand safety, viewability, fraud, frequency, creative QA and placement review.
How often do you optimise?
Monitoring is continuous, while changes are paced around data volume to protect learning and keep decisions explainable.
What does reporting include?
It separates delivery, exposure quality, response and impact using relevant indicators among Reach, Frequency, VTR, Completion Rate, CPV.
Can ADOPS work with our team or agency?
Yes. ADOPS can operate directly, reinforce a team, audit an existing setup or support a clearly governed hybrid model.