Measurement plan
Measurement plan is framed around the objective, market, audiences and delivery constraints.
Prove impact
Measurement & Performance
Connect exposure, attention, traffic and business results through the right measurement framework.
Why ADOPS
Less complexity. More control.
Channels, platforms and signals keep multiplying. We build a clear operating system where every inventory, audience, creative, bidding and measurement choice serves a precise objective.
You retain a clear view of costs, decisions and results.
What we deliver
Complete expertise, shaped around your needs.
Ad verification
ADOPS documents every ad verification decision before setup and launch.
Attribution
Attribution receives dedicated quality controls, indicators and traceable optimization.
Brand Lift
Learning from brand lift informs budget, creative and the next action.
Attention
Attention is framed around the objective, market, audiences and delivery constraints.
Dashboards
ADOPS documents every dashboards decision before setup and launch.
Our method
From strategy to learning.
Frame
Goals, markets, audiences, data and success criteria.
Design
Media architecture, platforms, formats and measurement plan.
Activate
Setup, quality control and expert campaign management.
Learn
Analysis, testing and recommendations for what comes next.
Measurement
KPIs that support decisions.
ViewabilityAttentionConversionsCPAROASIncrementality
Final metrics are selected around the objective. We separate delivery metrics, attention signals and business outcomes.
Operational view
Formats, signals and KPIs in one framework.
Each capability connects to a media decision, a quality control and a measurable outcome.
Prove impact
ViewabilityAttentionConversionsCPA
FAQ
Frequently asked questions about Measurement & Performance
Do attribution and incrementality answer the same question?
No. Attribution distributes an observed result across touchpoints; incrementality estimates what would not have happened without media. The two can complement each other.
Which objectives can Measurement & Performance support?
We define its role first: reach, consideration, acquisition, retention or transformation. KPIs such as Viewability, Attention, Conversions are used only when they inform that objective.
What is required to start?
A brief, markets, audiences, timing, available assets and brand constraints, followed by detailed framing for Measurement plan, Ad verification, Attribution.
Is there a minimum budget?
There is no universal threshold. Market, inventory, duration, creative and the volume needed for learning determine a coherent investment.
How are platforms selected?
We compare real inventory access, data quality, fees, controls and service. The decision is documented and independent.
How is media quality controlled?
Controls may include inclusion and exclusion lists, brand safety, viewability, fraud, frequency, creative QA and placement review.
How often do you optimise?
Monitoring is continuous, while changes are paced around data volume to protect learning and keep decisions explainable.
What does reporting include?
It separates delivery, exposure quality, response and impact using relevant indicators among Viewability, Attention, Conversions, CPA, ROAS, Incrementality.
Can ADOPS work with our team or agency?
Yes. ADOPS can operate directly, reinforce a team, audit an existing setup or support a clearly governed hybrid model.