Geo media planning
Geo media planning is framed around the objective, market, audiences and delivery constraints.
Outdoor powered by data
Programmatic DOOH
Activate urban screens by place, time, audience and contextual signals.
Why ADOPS
Less complexity. More control.
Channels, platforms and signals keep multiplying. We build a clear operating system where every inventory, audience, creative, bidding and measurement choice serves a precise objective.
You retain a clear view of costs, decisions and results.
What we deliver
Complete expertise, shaped around your needs.
Premium screens
ADOPS documents every premium screens decision before setup and launch.
Mobility data
Mobility data receives dedicated quality controls, indicators and traceable optimization.
Weather & context
Learning from weather & context informs budget, creative and the next action.
Dynamic creative
Dynamic creative is framed around the objective, market, audiences and delivery constraints.
Footfall measurement
ADOPS documents every footfall measurement decision before setup and launch.
Our method
From strategy to learning.
Frame
Goals, markets, audiences, data and success criteria.
Design
Media architecture, platforms, formats and measurement plan.
Activate
Setup, quality control and expert campaign management.
Learn
Analysis, testing and recommendations for what comes next.
Measurement
KPIs that support decisions.
ImpressionsEstimated reachCPMFootfallLift
Final metrics are selected around the objective. We separate delivery metrics, attention signals and business outcomes.
Operational view
Formats, signals and KPIs in one framework.
Each capability connects to a media decision, a quality control and a measurable outcome.
Outdoor powered by data
ImpressionsEstimated reachCPMFootfall
FAQ
Frequently asked questions about Programmatic DOOH
How are programmatic DOOH impressions calculated?
They are generally estimated from audience traffic, loop duration, share of voice and the media owner’s methodology. Estimated contacts and delivered screen plays remain distinct.
Which objectives can Programmatic DOOH support?
We define its role first: reach, consideration, acquisition, retention or transformation. KPIs such as Impressions, Estimated reach, CPM are used only when they inform that objective.
What is required to start?
A brief, markets, audiences, timing, available assets and brand constraints, followed by detailed framing for Geo media planning, Premium screens, Mobility data.
Is there a minimum budget?
There is no universal threshold. Market, inventory, duration, creative and the volume needed for learning determine a coherent investment.
How are platforms selected?
We compare real inventory access, data quality, fees, controls and service. The decision is documented and independent.
How is media quality controlled?
Controls may include inclusion and exclusion lists, brand safety, viewability, fraud, frequency, creative QA and placement review.
How often do you optimise?
Monitoring is continuous, while changes are paced around data volume to protect learning and keep decisions explainable.
What does reporting include?
It separates delivery, exposure quality, response and impact using relevant indicators among Impressions, Estimated reach, CPM, Footfall, Lift.
Can ADOPS work with our team or agency?
Yes. ADOPS can operate directly, reinforce a team, audit an existing setup or support a clearly governed hybrid model.