Prospecting
Prospecting is framed around the objective, market, audiences and delivery constraints.
Social performance
Meta Ads
Build awareness, acquisition and sales across Facebook and Instagram with stronger creative and signals.
Why ADOPS
Less complexity. More control.
Channels, platforms and signals keep multiplying. We build a clear operating system where every inventory, audience, creative, bidding and measurement choice serves a precise objective.
You retain a clear view of costs, decisions and results.
What we deliver
Complete expertise, shaped around your needs.
Retargeting
ADOPS documents every retargeting decision before setup and launch.
Lead Ads
Lead Ads receives dedicated quality controls, indicators and traceable optimization.
Catalogues
Learning from catalogues informs budget, creative and the next action.
Advantage+
Advantage+ is framed around the objective, market, audiences and delivery constraints.
Pixel & Conversions API
ADOPS documents every pixel & conversions api decision before setup and launch.
Our method
From strategy to learning.
Frame
Goals, markets, audiences, data and success criteria.
Design
Media architecture, platforms, formats and measurement plan.
Activate
Setup, quality control and expert campaign management.
Learn
Analysis, testing and recommendations for what comes next.
Measurement
KPIs that support decisions.
CPMCTRCPCCPLCPAROAS
Final metrics are selected around the objective. We separate delivery metrics, attention signals and business outcomes.
Operational view
Formats, signals and KPIs in one framework.
Each capability connects to a media decision, a quality control and a measurable outcome.
Social performance
CPMCTRCPCCPL
FAQ
Frequently asked questions about Meta Ads
Should we use the Meta Pixel or Conversions API?
They are complementary. The pixel measures consented browser signals while Conversions API can strengthen governed server-side transmission. Deduplication and privacy controls are essential.
Which objectives can Meta Ads support?
We define its role first: reach, consideration, acquisition, retention or transformation. KPIs such as CPM, CTR, CPC are used only when they inform that objective.
What is required to start?
A brief, markets, audiences, timing, available assets and brand constraints, followed by detailed framing for Prospecting, Retargeting, Lead Ads.
Is there a minimum budget?
There is no universal threshold. Market, inventory, duration, creative and the volume needed for learning determine a coherent investment.
How are platforms selected?
We compare real inventory access, data quality, fees, controls and service. The decision is documented and independent.
How is media quality controlled?
Controls may include inclusion and exclusion lists, brand safety, viewability, fraud, frequency, creative QA and placement review.
How often do you optimise?
Monitoring is continuous, while changes are paced around data volume to protect learning and keep decisions explainable.
What does reporting include?
It separates delivery, exposure quality, response and impact using relevant indicators among CPM, CTR, CPC, CPL, CPA, ROAS.
Can ADOPS work with our team or agency?
Yes. ADOPS can operate directly, reinforce a team, audit an existing setup or support a clearly governed hybrid model.