Account audit
Account audit is framed around the objective, market, audiences and delivery constraints.
Search & performance
Google Ads
Capture demand and grow conversions with campaigns structured around profitable outcomes.
Why ADOPS
Less complexity. More control.
Channels, platforms and signals keep multiplying. We build a clear operating system where every inventory, audience, creative, bidding and measurement choice serves a precise objective.
You retain a clear view of costs, decisions and results.
What we deliver
Complete expertise, shaped around your needs.
Search
ADOPS documents every search decision before setup and launch.
Performance Max
Performance Max receives dedicated quality controls, indicators and traceable optimization.
YouTube
Learning from youtube informs budget, creative and the next action.
Demand Gen
Demand Gen is framed around the objective, market, audiences and delivery constraints.
GA4 & GTM tracking
ADOPS documents every ga4 & gtm tracking decision before setup and launch.
Our method
From strategy to learning.
Frame
Goals, markets, audiences, data and success criteria.
Design
Media architecture, platforms, formats and measurement plan.
Activate
Setup, quality control and expert campaign management.
Learn
Analysis, testing and recommendations for what comes next.
Measurement
KPIs that support decisions.
CPCCTRConversionsCPAROAS
Final metrics are selected around the objective. We separate delivery metrics, attention signals and business outcomes.
Operational view
Formats, signals and KPIs in one framework.
Each capability connects to a media decision, a quality control and a measurable outcome.
Search & performance
CPCCTRConversionsCPA
FAQ
Frequently asked questions about Google Ads
Should we use Search, Performance Max or Demand Gen?
Search captures expressed demand, Performance Max coordinates inventory around conversion goals, and Demand Gen supports discovery. The right mix depends on the journey, assets and tracking quality.
Which objectives can Google Ads support?
We define its role first: reach, consideration, acquisition, retention or transformation. KPIs such as CPC, CTR, Conversions are used only when they inform that objective.
What is required to start?
A brief, markets, audiences, timing, available assets and brand constraints, followed by detailed framing for Account audit, Search, Performance Max.
Is there a minimum budget?
There is no universal threshold. Market, inventory, duration, creative and the volume needed for learning determine a coherent investment.
How are platforms selected?
We compare real inventory access, data quality, fees, controls and service. The decision is documented and independent.
How is media quality controlled?
Controls may include inclusion and exclusion lists, brand safety, viewability, fraud, frequency, creative QA and placement review.
How often do you optimise?
Monitoring is continuous, while changes are paced around data volume to protect learning and keep decisions explainable.
What does reporting include?
It separates delivery, exposure quality, response and impact using relevant indicators among CPC, CTR, Conversions, CPA, ROAS.
Can ADOPS work with our team or agency?
Yes. ADOPS can operate directly, reinforce a team, audit an existing setup or support a clearly governed hybrid model.