Contract audit
Contract audit is framed around the objective, market, audiences and delivery constraints.
Transparency & efficiency
Media Investment Audit
Identify value leakage, fees, duplication and concrete optimisation opportunities.
Why ADOPS
Less complexity. More control.
Channels, platforms and signals keep multiplying. We build a clear operating system where every inventory, audience, creative, bidding and measurement choice serves a precise objective.
You retain a clear view of costs, decisions and results.
What we deliver
Complete expertise, shaped around your needs.
Cost analysis
ADOPS documents every cost analysis decision before setup and launch.
Media quality
Media quality receives dedicated quality controls, indicators and traceable optimization.
Processes
Learning from processes informs budget, creative and the next action.
Tracking
Tracking is framed around the objective, market, audiences and delivery constraints.
Action plan
ADOPS documents every action plan decision before setup and launch.
Our method
From strategy to learning.
Frame
Goals, markets, audiences, data and success criteria.
Design
Media architecture, platforms, formats and measurement plan.
Activate
Setup, quality control and expert campaign management.
Learn
Analysis, testing and recommendations for what comes next.
Measurement
KPIs that support decisions.
Tech feesWorking mediaViewabilityCPAPotential savings
Final metrics are selected around the objective. We separate delivery metrics, attention signals and business outcomes.
Operational view
Formats, signals and KPIs in one framework.
Each capability connects to a media decision, a quality control and a measurable outcome.
Transparency & efficiency
Tech feesWorking mediaViewabilityCPA
FAQ
Frequently asked questions about Media Investment Audit
Does the audit examine hidden supply-chain costs?
Where data is available, yes: DSP, data, verification, ad serving, creative technology, intermediary fees, margins and the share that reaches working media.
Which objectives can Media Investment Audit support?
We define its role first: reach, consideration, acquisition, retention or transformation. KPIs such as Tech fees, Working media, Viewability are used only when they inform that objective.
What is required to start?
A brief, markets, audiences, timing, available assets and brand constraints, followed by detailed framing for Contract audit, Cost analysis, Media quality.
Is there a minimum budget?
There is no universal threshold. Market, inventory, duration, creative and the volume needed for learning determine a coherent investment.
How are platforms selected?
We compare real inventory access, data quality, fees, controls and service. The decision is documented and independent.
How is media quality controlled?
Controls may include inclusion and exclusion lists, brand safety, viewability, fraud, frequency, creative QA and placement review.
How often do you optimise?
Monitoring is continuous, while changes are paced around data volume to protect learning and keep decisions explainable.
What does reporting include?
It separates delivery, exposure quality, response and impact using relevant indicators among Tech fees, Working media, Viewability, CPA, Potential savings.
Can ADOPS work with our team or agency?
Yes. ADOPS can operate directly, reinforce a team, audit an existing setup or support a clearly governed hybrid model.