Rich Media
Maximising reach with high-impact creative
How vCPM buying, controlled frequency and interactive creative can improve viewability, engagement and reach together.
Anonymised case studyThe approach
An activation designed as a system.
In-house interactive Rich Media format
vCPM optimisation for visible impressions
Thematic whitelist and dayparting
Ad-collision prevention
Real-time monitoring and creative testing
What this case demonstrates
Performance does not come from a format alone. It comes from aligning buying model, inventory quality, frequency, creative and measurement.