DOOH + Mobile

Orchestrating DOOH and mobile Rich Media

How to extend outdoor exposure through a geo-targeted mobile experience and delayed retargeting.

Anonymised case study

9planned areas

1,851identified screens

3–5 kmradii by area

The approach

An activation designed as a system.

Coordinated delivery near DOOH screens

Mobile activation within tailored 3-to-5-kilometre radii

Consistent place, moment and creative

Delayed mobile retargeting to extend recall

Separate exposure and engagement measurement

DOOH and mobile play complementary roles: one creates public impact, the other extends the experience and produces measurable signals.