ADOPS Intelligence
Guides
Operational methods for better digital media planning, execution and measurement.
Build a digital media plan
A method to connect objectives, audiences, channels, budget and measurement.
Audit a Google Ads account
Review structure, queries, bidding, measurement and value beyond automated recommendations.
Audit programmatic buying
Make fees, inventory, data, quality and ownership visible.
Write an effective media brief
Provide enough direction to receive comparable strategic responses.
Choose the right media KPIs
Build a measurement chain from delivery to business impact.
Activate first-party data
Prepare collection, quality, segmentation and activation with explicit governance.
Build a brand safety policy
Define risks, controls and ownership without eliminating useful reach.
Control advertising frequency
Limit saturation while preserving enough repetition for recall.
Organize creative testing
Learn faster without creating unreadable numbers of variations.
Measure incrementality
Design a test that estimates what advertising actually caused.
Configure lead tracking
Connect forms, calls, WhatsApp, CRM and platforms without double counting.
Build a media dashboard
Turn heterogeneous sources into clear and actionable decisions.
Run a media RFP
Compare model, team, technology, cost and governance using evidence.
In-house programmatic buying
Build capabilities, tools and governance progressively without interrupting activity.
Optimize a paid-media landing page
Align promise, proof, speed and form with campaign intent.
Set a media budget
Estimate the level needed for reach, learning and measurement.