Daily trading
Configuration, bidding, pacing, exclusions, deals and optimization against the agency brief.
AGENCIES · WHITE LABEL
Your trading desk, executed by ADOPS in white label.
ADOPS takes care of programmatic execution while the agency remains responsible for the client relationship, commercial strategy and billing.
Why this model
Increase capacity without changing your agency promise.
The model fits agencies that want to keep an integrated client relationship while outsourcing part of trading, QA and operational reporting.
ADOPS follows your conventions: naming, taxonomy, approval levels, delivery cadence, report format and communication rules.
What we activate
An execution chain designed to stay invisible to the client
White-label reporting
Reports without ADOPS branding, structured around your KPIs, vocabulary and reporting cadence.
Quality assurance
QA across tags, creative, targeting, URLs, frequency, deals and inventory before launch.
Decision log
Material changes are documented so your account or client lead can explain the trading rationale.
Pitch support
DSP architecture, trading plans, technical assumptions and pricing inputs for tenders.
Agency billing flow
The model can fit your commercial and billing workflow without direct commercial contact with the end client.
How it works
From agency brief to client-ready reporting
Agency brief
You provide objectives, budget, markets, constraints, KPIs and approval rules.
Preparation
ADOPS builds the trading plan, checks access and prepares QA.
Execution
The campaign is operated within scope, with updates at the agreed cadence.
Reporting
Reporting is delivered in your format with optimization commentary ready for the agency team.
Measurement & KPIs
Reporting that looks like your reporting
PacingSpendImpressionsViewabilityCTR / VTRCPA / CPL
Detail can range from daily control tables to campaign wrap-ups. Data is structured so ADOPS does not create another reporting layer that your client team must explain.
What you receive
Production that needs no rewrite
Reports and dashboards aligned with your conventions, labels and KPI hierarchy.
An agency operations checkpoint to handle anomalies, client requests and budget decisions quickly.
FAQ
White-label FAQ
Will the client know ADOPS is involved?
The service can be delivered white label. Any external communication is agreed with the agency before launch.
Can you use our reporting template?
Yes. We can work from your template or define a structure compatible with your existing client reporting.
Who approves sensitive optimizations?
The agency defines the delegation level. Changes above agreed thresholds can require approval.
How do you handle urgent client requests?
The agency remains the point of contact and can pass requests to us with the agreed response time.
Can billing remain entirely with the agency?
Yes. The white-label model is designed for the agency to retain the commercial relationship and client billing.
Sources & ressources
Pour vérifier et approfondir
Les références ci-dessous sont directement liées au fonctionnement des plateformes, à l’écosystème programmatique ou aux contraintes de marché traitées sur cette page.
Markets and formats covered
For multi-market missions or specialist reinforcement, ADOPS can support Morocco, France and the MENA region, with expertise in DOOH, audio and Rich Media.