White-label trading
ADOPS executes the trading while the agency remains the client relationship owner and commercial lead.
PROGRAMMATIC PARTNER FOR AGENCIES
An external trading desk, without interfering with your client relationship.
ADOPS supports media agencies through trading desk outsourcing, white-label execution or project-based reinforcement. One rule comes first: we never contact your end client without your explicit approval.
Why ADOPS
You keep the relationship. We add trading capacity.
ADOPS can operate behind your brand, absorb a workload spike or bring expertise your team only needs occasionally.
Governance is agreed upfront: contacts, scope, access, reporting, billing and confidentiality rules.
Three collaboration models
External capacity built around your agency model
Project reinforcement
An expert team joins for a format, market or pitch without creating a permanent internal structure.
Team training
Your traders build stronger platform, QA, measurement and trading skills.
Technical backup
A reliable backup layer for launches, pitches or campaigns running under tight deadlines.
Local market access
For Morocco, Francophone Africa and MENA, ADOPS brings local operational knowledge around inventory, deals and market constraints.
Transparent governance
Reporting, change logs, QA and operating checkpoints are designed to fit agency processes.
Our method
A clear framework before the first activation
Scope
Define responsibilities, access, deliverables and confidentiality rules.
Execution plan
Align trading, QA, naming, tracking, deals and delivery timelines with your standards.
Activation
Configure, quality-check, optimize and report within the agreed governance model.
Reporting
Deliver reporting in your format, with white-label options and commentary ready for your client team.
Measurement & KPIs
KPIs that support agency control
Spend & pacingImpressionsCTR / VTRViewabilityReach & frequencyMedia cost
Reporting separates delivery, exposure quality, performance and trading decisions so every material adjustment can be explained inside your agency-client chain.
What you receive
An operational extension of your team
A named trading contact, defined responsibilities and an escalation path.
Deliverables aligned with your brand: reports, summaries, recommendations and campaign documentation.
FAQ
Agency FAQ
Will ADOPS contact our client directly?
No. By default, the agency remains the sole client-facing party. Any direct contact requires your explicit approval.
Can trading desk outsourcing stay fully white label?
Yes. Scope, deliverables and communication rules are agreed so the agency keeps the client relationship and its own signature.
Can you support only a pitch?
Yes. ADOPS can act as a technical backup for a pitch, audit or tender without becoming visible to the end client.
How do you handle DSP account access?
Access is limited to the required scope, documented and removed after the assignment according to the agreed rules.
Can you work with agencies serving competing sectors?
Yes, subject to confidentiality, operational separation and conflict-of-interest rules agreed before the assignment.
What remains under the agency’s control?
Client relationship, commercial strategy, billing and governance remain with the agency unless otherwise agreed.
Sources & ressources
Pour vérifier et approfondir
Les références ci-dessous sont directement liées au fonctionnement des plateformes, à l’écosystème programmatique ou aux contraintes de marché traitées sur cette page.
Markets and formats covered
For multi-market missions or specialist reinforcement, ADOPS can support Morocco, France and the MENA region, with expertise in DOOH, audio and Rich Media.